Camerry Ice Cream owes its origins to the Cousins Group, created in 1990 by five closeknit families.  Well-known throughout Kerala and in the growing markets of Tamil Nadu and Karnataka for unrivaled freshness and world-class quality.

The Camerry Vision:

Camerry is seeking a complete refresh of its ice cream packaging across all flavors and product lines. The new branding should capture the essence of indulgence, quality, and joy while highlighting the natural ingredients that make Camerry special. The design should be modern, premium, and distinctive, creating a strong visual identity that reflects the brand’s commitment to rich, creamy flavors crafted from nature’s finest ingredients.

Let’s be Creamy:

Since the brand focuses on natural ingredients, I designed a visual concept where pure ice cream is presented in its most authentic form, emphasizing its freshness and rich, creamy texture. This approach seamlessly blends nature and indulgence, making the packaging a true reflection of Camerry’s commitment to quality and purity.