top of page
Brief
Dairy Day wants a design that captures the essence of goodness by seamlessly blending nature with their signature flavors. The visual should feel fresh, inviting, and wholesome, reinforcing the brand’s commitment to quality and purity.
Key Requirements:
Nature as the Core Theme: The design should represent lush, vibrant landscapes that symbolize freshness and natural ingredients.
Flavor Integration:
Each Dairy Day flavor should be subtly incorporated into the environment.
Aesthetic & Feel:
The overall look should be bright, dreamy, and natural, creating a feel-good, tempting appeal that aligns with Dairy Day’s brand promise.
Final Outcome:
The design should be a harmonious blend of nature and flavors, making it visually engaging and an authentic representation of Dairy Day’s goodness.
The Idea
Scoop into Nature:
The route taken focuses on bringing nature and natural goodness to life by showcasing each flavor in a rich farming atmosphere. The idea visually represents a farm-to-scoop journey, where each ice cream flavor is placed at the heart of its own farming world, surrounded by the ingredients that inspire it.
Blackcurrant:
A scoop of blackcurrant ice cream sits in the middle of a lush blackcurrant orchard, surrounded by deep purple berries.
Gajar Halwa:
Inspired by tradition, the scoop is placed in a warm carrot farm, evoking the essence of homemade Gajar Halwa.
Pista:
Resting in a pistachio grove, this world captures the freshness and nutty delight of pistachios.
This concept visually reinforces Dairy Day’s commitment to purity, freshness, and natural flavors, blending farm-fresh ingredients with the indulgence of ice cream in a dreamy, immersive way.
bottom of page