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About Medimix
AVA group has always been proactively working towards tackling the healthcare and wellness challenges most naturally by launching and establishing trusted products and services. To care is our philosophy and we strive to make it happen by helping people lead healthier lives.
The Brief:
To create a unique and standout packaging design for Medimix Pure Sandalwood Soap that:
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Reflects the authenticity and purity of sandalwood oil.
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Communicates a sense of tradition with a modern appeal.
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Enhances shelf visibility and attracts both loyal and new-age skincare-conscious consumers.
Design Direction:
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A premium and earthy look that conveys purity and authenticity.
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Use of natural tones: sandalwood brown, warm beige, gold accents (optional for richness).
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Tactile or textured elements (like embossed woodgrain or matte finishes) to evoke the feel of real sandalwood.
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Visual storytelling: Elements like a flowing drop of sandalwood oil, ancient Ayurvedic motifs, or a modern botanical style could be explored.
The idea
Visual Story:
Imagine a majestic mountain sculpted from pure sandalwood a serene, earthy peak standing tall like nature’s temple of purity. From its summit, a golden stream of pure sandalwood oil gently flows down its ridges, symbolizing purity, healing, and timeless calm. This is not just a bar of soap it’s a journey into a natural sanctuary where ancient Ayurvedic wisdom meets modern-day skincare.
Design Route:
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The mountain-shaped sandalwood form becomes the hero raw, grounding, and powerful.
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The flowing oil adds fluidity and grace, representing nourishment and the core essence of the product.
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The textures evoke the grain of real sandalwood and the cool, smooth feel of oil, creating a sensorial connection even before opening the pack.
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A muted, earth-toned palette with soft golden highlights brings a premium yet natural appeal.
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Overall, the pack feels like a sacred offering from nature, inviting consumers to indulge in a moment of self-care rooted in purity and tradition.
Products
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