Established in 1979, Frylo has emerged as a premier wholesale manufacturer, exporter, and supplier of top-tier Ready-To-Fry snack pellets and Ready-To-Boil pastas. Our presence extends to countries such as the US, UK, UAE, Australia etc.., where we have made a significant impact.


PItch Brief:

Frylo is a legacy wholesale snacks company offering authentic Indian flavors like pani puri, chips, namkeen, and more traditionally sold in bulk. The brand is now ready to leap into the modern retail space with a youthful, fresh identity that speaks to Gen Z’s love for bold flavors, convenience, and visual storytelling.

The objective is to create eye-catching packaging that stands out on shelves, feels trendy and premium, while staying rooted in Frylo’s heritage of taste and trust.

Target Audience: Gen Z (ages 16–30), young families, snack-lovers

Creative Goals:
 

• Modernize the look and feel - bold colors, playful type, punchy layouts

• Infuse personality  - bring in Gen Z wit, sass, and snack culture vibes

• Differentiate pani puri and chips packs with clear visual language but a cohesive family look

• Blend Indian authenticity with pop-culture appeal - rooted yet relevant
   

Tone & Style:
 

• Bold, minimal, cheeky, Instagrammable

• Visual flavor cues (ingredients, textures, spice notes)

• Possible use of characters, emoji, or playful typography

• Avoid traditional, overly ornate designs